MSG Varsity

Meet a network devoted to highlighting the sports and academic achievements of local high schoolers. And they don’t take any advertising or sponsorships. We love these guys. Our mission: show how communities rally around their kids. The result: Four TV spots, print and web. With an army of real kids. Ummm…did we mention that they … Continued

Fuse

Hmmm. Here’s one: Promote a music channel that’s not allowed to use any existing music — or stars–  to promote their new hour-long music show. (Us: “Oh, Jay-Z’s on?” Them: “Yeah, but you’re not allowed to use Jay-Z.”) So you write spots about having your hands tied. And get lucky to use the one rock … Continued

TrackPackPA.com

 

Temple Lung Center

Machinery’s portfolio of work for Temple Lung Center.

 

Philly Fun Guide

 

Newsday

The venerable Long Island daily was suffering like every other paper on the planet. Lower subscriptions. So we helped them reverse the trend. And introduced their new design, while we were at it.

Auto Lenders

Auto Lenders isn’t your typical used-car dealership. But you wouldn’t have known it from their advertising. So they turned to us with a simple plea: separate them from the shouting, polyester-suited competition. We gave them a tone of voice as irreverent as their personality. And redid every (we mean every) piece of communication. Even down … Continued

Logos & Design

We do cool logos too.  And naming.  And taglines.  And, well … you get the idea.