University Medical Center of Princeton

Moving a beloved neighborhood hospital to a new location (a mere 3-miles away) takes a team of architects, designers and construction workers. It also takes a smart team of advertising folk, too. We helped launch the new University Medical Center of Princeton at Plainsboro — getting our hands dirty (literally) as the building went up brick-by-brick. Then we continued from the move to the grand opening to ongoing advertising of their exceptional service lines.