Goldenberg’s Peanut Chews

Goldenberg’s Peanut Chews is an iconic Philadelphia candy that has been made in Philly since 1917. About 9 years ago they had a bit of an identity crisis which cost them 30% of their local sales. In 2012, we stepped in and convinced the 95-year-old brand to embrace their Philly history if they wanted to win back the city’s love. Within six months of the campaign’s launch, the Goldenberg Candy Company got their 30% back … and then some.