Hmmm. Here’s one: Promote a music channel that’s not allowed to use any existing music — or stars– to promote their new hour-long music show. (Us: “Oh, Jay-Z’s on?” Them: “Yeah, but you’re not allowed to use Jay-Z.”) So you write spots about having your hands tied. And get lucky to use the one rock star on the planet that is genuinely funny. Whew.